Online Video Advertising: Banners May Not Work

Your video is loading please wait 5 seconds

Video Info

Description:	We spoke with Internet superstar Charlene Li of Forrester Research. She's been thinking a lot about the model of advertising surrounding online video; she predicts it will take many forms. Charlene says that YouTube's business model will inevitably become advertiser based, and she sees contests and sponsorships as a very promising area for the start-up. She thinks banner ads are not a particularly successful format for sites like YouTube, as people are watching videos, not the banners. She is keen on the success of the Diet Coke/Mentos viral video ad. That's an example of adding short advertisement to the end of a clip, known as a post roll. See this video on Beet.TV: http://www.beet.tv/2006/08/online_video_ad.html
Watched:	605
Comments?:	2
Want More Videos?:	Bookmark Dee Dee Dee!

Just copy and past the code above to embed this video into your blog or myspace page.

• Rate My Cutie • Show Us Your Videos
• Free Online Arcade Games
• Carlos Mencia
• World's Funniest Jokes
• Nick Swardson
• Hillary Clinton
• BabesnBeer
• Movie Blog

Don't be a dee-dee-dee! Come Back soon!!